Monday, 20 February 2017


LOGO AND SLOGAN

I am going to design a logo and slogan of my product.
first, i need to understand some information about my product .
  1.  this product is a spray 
  2. this product can protect your shoes and keep your shoes clean.
so, i need to emphasize the function use a word, that is 'clean'. because I want to use the most direct way to express the function of my product. This series of products are use dark colours, so I also continue to use this colours to design a logo.





now, i use the photoshop to design a logo.
  1. I built a circular selection and then filled the black.
  2.  I built a rectangle selection and  delete it.
  3. I write a word and use two colors to design , because i want to say the write word in the black area that is mean 'clean '


this is my final design .
and I replaced the original logo .



the first i designed the slogan was ' never dirty ', but the teacher this is negative, and the teacher suggest me to change. thus i use ' keep your shoes clean ' as my slogan .














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